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Design

We design on-brand print and digital marketing materials to support Ë¿¹ÏÊÓƵ’s departments and offices.

Design Process

Our design process was developed with a focus on quality and efficiency. For the best results, please follow these steps: 

Step 1: Submit a Project Request

Use the Marketing Project Request Form to submit your design request. You’ll need to provide contact information and project details, including target audience, goals, and budget. Once submitted, the Office of Marketing and Communications will review your request and proceed with either a creative brief (sent to the requestor for additional details) or schedule a kick-off meeting. 

Step 2: Write & Approve Content

The Office of Marketing and Communications is available to write and edit copy based on provided outlines and project goals. This will guarantee that your content follows Moravian’s brand guidelines and includes the messaging and calls to action to effectively meet your goals for the project. You are welcome to create your own copy, but it will be subject to review by a copyeditor before publication. All stakeholders must give final approval on copy before we can move forward to the design stage. 

Step 3: Create Initial Design

The Office of Marketing and Communications will create an initial design using the approved content. This design will follow the university’s brand guidelines and will be formatted according to its final destination (e.g print, social media, website). Once complete, the design will be copyedited and sent to the campus client for review.  

Step 4: Review #1

The campus client and all stakeholders review the design. Feedback should be consolidated and provided in one email, preferably including a marked-up PDF of the design. Edits to content should be minor at this stage. If necessary, Step 2 will be repeated. 

Step 5: Make Edits to Design

The Office of Marketing and Communications will make edits to the design based on client feedback. Once again, the piece will be copyedited and sent to the campus client for final review. 

Step 6: Final Review

The campus client and all stakeholders sign off on the design. Sign off should be provided to the Office of Marketing and Communications through email. Additional content edits at this stage should be critical changes only, including date/time changes and major errors in information. Minor changes to content, such as formatting and spelling errors should be caught in Step 4. 

Step 7: Output 

The final file will be sent to print or provided to the campus client. The design files and content will be archived by the Office of Marketing and Communications for future reference.  

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